All the news we could fit in print.
The advertising industry has always had a gift for taking perfectly good English words and making them mean something else entirely. "Reach" does not involve arms. "Impressions" have nothing to do with mimicry. And "penetration," mercifully, remains a term used only in conference rooms. Now, as the television and streaming upfront marketplace prepares to
There was a time when a retailer's relationship with its customers ended at the cash register, or perhaps at the return counter. That
In the 39 years since Mike Eruzione scored the winning goal against the Soviet Union in Lake Placid, American sports advertising has developed a particular
For years, the phrase "brand safe" served as Madison Avenue shorthand for content that would not alarm a chief marketing officer — the linguistic
There was a time when the phrase "out of home" referred to billboards, bus shelters, and the occasional blimp. Now it apparently also
For those keeping score at home, the number of senior creative executives who have left large holding company agencies to start their own shops has
The executive suite has always had its own quiet hierarchies, and for chief marketing officers with ambitions beyond the corner of the floor where the
The phrase "move fast and break things" has never been the official motto of the advertising business, which prefers to move deliberately and
The advertising business has always required a certain faith in the future — a willingness to believe that the client who is cautious today will be
The advertising business has always had a weakness for lists that rank creative talent, and so another year brings another taxonomy of who is up,