All the news we could fit in print.
The advertising industry has spent decades perfecting the art of measuring things that may or may not have happened in ways that may or may not be accurate.
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When Scope3 was founded in 2022, the company set out to measure carbon emissions across the advertising supply chain, which is the sort of earnest environmental mission that tends to generate approving press releases and panel invitations at Cannes.
There is a small paradox embedded in the marketing of heritage brands: to seem timeless, they must periodically remind everyone that they still exist.
It was perhaps inevitable that a medium defined by its invisibility would eventually demand to be seen.
The staffing industry, which has spent decades placing people in jobs, has now decided it would also like to do the jobs itself.
For decades, the great mystery of consumer packaged goods marketing has been what happens after the truck leaves the warehouse.
The premise of the new campaign for Beats headphones is that everyone contains multitudes.
There are certain numbers that Madison Avenue cannot resist, and Patagonia appears to have found one: 11.2 million, which is both the dollar amount the outdoor retailer is investing in its new get-out-the-vote effort and, not coincidentally, the estimated number of Americans who consider themselves
The advertising industry has spent the better part of a century trying to close the gap between what people hear and what they buy, a pursuit that has generated countless methodologies, several fortunes, and at least one apocryphal John Wanamaker quotation.
There was a time, not so long ago, when a retailer looking for a cultural moment might simply run an ad during a popular television program and call it a day.